Bhubaneswar: With the maternal mortality rate (MMR) and infant mortality rate (IMR) still at alarming levels and child malnutrition becoming a big concern, Odisha Government on Tuesday launched a dedicated helpline ‘104 Health Helpline’ that would track all expectant mothers and newborns through Mother and Child Tracking System (MCTS). MCTS is designed to monitor the pregnant women from conception up to 42 days post-partum along with health and medical needs of the child till the age of five years and is expected to reach about eight lakh pregnant women, seven lakh new mothers and infants, 45,000 ASHAs and 7,000 ANMs in the state.
The helpline by Ziqitza will ensure that all pregnant women and children receive full set of medical information thereby possibly reducing maternal, infant and child sickness and mortality.Special calls will also be made to High Risk Pregnant Women on a monthly basis. The Health Help Line will also evaluate the knowledge level of various service providers in order to improve services rendered by the ANM and ASHA workers through telephonic interpersonal contact daily on sample basis.
This is the third such helpline launched by Odisha Government in the health sector after the 108 Ambulance service and 102 helpline. The 104 Health Helpline was formally launched in the city by state Health and Family Welfare Minister Atanu Sabyasachi Nayak along with Principal Secretary Health and Family Welfare Ms. Arti Ahuja and Mission Director- NHM Ms. Roopa Mishra.
The helpline will subsequently provide other services like counseling on family planning and HIV/Aids, First Aid, Nutrition and Hygiene, Maternal and Child Health Care Service besides response to health scares and other localised epidemics and queries related to general information regarding location of health institutions and availability of facilities.
The broad objective of the MCTS is to reduce Maternal Mortality Rate (MMR)infant mortality rate (IMR), to provide information in order to improve the nutritional level of the child and to ensure completion of immunization in children by tracking proper growth of a child, said Mr. Nayak while launching the helpline.